When customers visit Amazon.com, the Web site lets them sample parts of books for free. Some open-education advocates think this try-it-before-you-buy-it idea offers an answer to one of the biggest questions facing the movement to publish course materials free online: What business model can support giving away your content?But, of course, most faculty shall oppose online education, the same way the GOP is a party of no :)
New research takes a close look at what happened when one institution, Brigham Young University, experimented with granting free access to the content of some of its distance-education courses. The study examined the cost of opening up those materials and the impact their publication had on paid enrollments, a concern for institutions worried that giving away free courses could cannibalize their ranks of paying students.
The data suggest they needn’t worry.
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